Wednesday, March 20, 2013

What Is BeautyCounter?

I am SO excited to share this with you all. My "cousin" (she actually is like my aunt) introduced me to this skin care line called "BeautyCounter".  Now whats the big deal with another skin care line- SO much. The big deal about this is what went behind the creation of these products and why I feel it is so important that every person reading about this understands what is happening in our environment. I want to make it clear that I am not an environmental researcher nor do I claim to be, this is all simply from my research/opinion of our environment.
A few years ago, when I really got interested in all things beauty related, I was introduced to the website "" also nicknamed "". This is a non-profit organization that focuses on informing the population about our environment. This is a small bit I copied from their website:
"It's our mission at Environmental Working Group to use the power of information to protect human health and the environment. EWG's Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. We launched Skin Deep in 2004 to create online safety profiles for cosmetics and personal care products. Our aim is to fill in where industry and government leave off. Companies are allowed to use almost any ingredient they wish. The U.S. government doesn't review the safety of products before they're sold. Our staff scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases. Now in its eighth year, EWG's Skin Deep database provides you with easy-to-navigate safety ratings for a wide range of products and ingredients on the market. At about one million page views per month, EWG's Skin Deep is the world's largest personal care product safety guide."

So you may be asking where I am going with all of this... the easiest way for me to show you would be through this video that BeautyCounter created.
If you want to stop reading here and check out the website - go to:


I was so inspired by all of this that like Jeannie, I decided to become a consultant and sell BeautyCounter products in order to "spread the word". 
I wanted to add another document about BeautyCounter's products so that everyone can understand why I am pushing this brand, it is not because this is something I am just selling, it is a product and brand that I can stand behind 100%.


Our Never List is robust. We have done our homework to make recognizing, understanding, and avoiding these ingredients easier for you. We will never use these ingredients:

Animal fats, oils, and musks: tallow, rendered beef or mutton fat, oils or musks from animals like mink, emu and sharks that are procured after an animal has been killed. Found in: soap, salve, shaving products, lubricants, paints, and all types of cosmetics.
Benzalkonium chloride (ben-zal-koh-nee-uhm chlo-ride): a disinfectant used as a preservative and surfactant associated with severe skin, eye and respiratory irritation and allergies. Found in: sunscreens, moisturizers.
Benzophenone and derivatives (ben-zo-fi-non): a possible human carcinogen and hormone disruptor used as a fragrance ingredient and to absorb ultraviolet light. Found in: nail polish, sunscreen.
Bisphenol A (BPA) (bis-fe-nol- A): a hormone disruptor that may also alter DNA, used in plastics and resins. Found in: plastic bottles, lining of aluminum food cans, possibly in eyeshadow and styling gel.
Butoxyethanol (bute-oxy-eth-a-nol): a solvent used to control viscosity, or a “fragrance” additive. It
irritates skin and may cause cancer and reproductive toxicity. Found in: fragrance, hair color.
BHA (butylated hydroxyanisole bute-lii-tid hf-drok-se-an-i-sol) and BHT (bute-ul-lay-tid hy-drok-se-an-i-sol and bute-ul-lay-tid hy-drok-se-tol-u-een): synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors, and may cause liver damage. Found in: lipsticks, moisturizers, diaper creams, and other cosmetics.
Coal tar hair dyes and other coal tar ingredients (including Aminophenol, Diaminobenzene, Phenylenediamine): a byproduct of coal processing that is a known carcinogen. It is used as a colorant and an anti-dandruff agent. Found in: hair dye, shampoo.
1,4-dioxane (1,4-di-ok-sane): a by-product of manufacturing that is a probable human carcinogen (a known animal carcinogen) as well as toxic to organs and the respiratory system, and a skin irritant. Likely to be present where ethoxylated ingredients like sodium laureth sulfate, PEGs, and ceteareth are listed on ingredient labels. Found in: shampoo, body wash, bubble bath.
Ethylenediaminetetraacetic acid (EDTA) (eth-yl-ene-di-amine-tetra-ace-tic acid): a chelating (binding) agent that aids product absorption, and may be toxic to organs. Found in: hair color, moisturizers.
Ethanolamines (eth-a-nal-a-mean) (MEA/DEA/TEA): surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry cleaning solvents, paint, pharmaceuticals.
Formaldehyde (for-mal-da-hide): used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol) and several other preservatives are listed. Beautycounter does not use any of these formaldehyde-donating preservatives. Found in: shampoo, body wash, bubble bath. 
Hydroquinone (hi-dro-kwin-own): a skin lightening chemical that inhibits the production of melanin
and is a linked to cancer, organ toxicity and skin irritation. Found in: skin lightening creams.
Methyl cellosolve (meth-al cell-o-solve) (or methoxyethanol): fragrance ingredient and solvent that is an irritant and a possible neurotoxin, develovpmental toxin, and cause of DNA mutations that could lead to cancer. Found in: anti-aging creams.

Methylisothiazolinone (meth-al lie-so-thigh-aZo-lean-known) and methylchloroisothiazolinone (meth-al clor-oh-ice-oh-thigh-aZo-lean-known): chemical preservatives that are among the most common irritants, sensitizers and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
Mercury and mercury compounds (also listed as Thimerosal): metallic element used as a preservative and antiseptic known to damage brain function. Found in: ear and eye drops; may be used in mascara.
Mineral Oil (also listed as liquid paraffin; liquid petrolatum; paraffin oil): a by-product of petroleum distillation that may cause contact dermatitis. Found in: baby lotions, cold creams, ointments.
Oxybenzone: sunscreen agent and ultraviolet light absorber linked to irritation, sensitization and allergies, and possible hormone disruption. Found in: sunscreen, moisturizer.
Parabens  (methyl-, isobutyl-, proply- and others) (pār-a-bins) : a class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which alter important hormone mechanisms in our bodies. Specially, parabens mimic estrogen; they can lock on to our cell’s own estrogen receptors and mess with important natural signals. They may play a role in triggering breast cancer. Found in: shampoo, face cleanser, body wash, body lotion, foundation.
Phthalates  (DBP, DEHP, DEP and others) (THAL-lāte-s) : a class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray.

Polyethylene glycol (PEG compounds) (poly-eth-uh-leen gly-col): PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: creams, sunscreen, shampoo.
Resorcinol (ra-Zor-sa-nol): a colorant and fragrance ingredient that is a skin irritant, toxic to the
immune system and organs, and suspected to cause hormone disruption. Found in: hair color.
Retinyl palmitate (ret-i-nyl palm-i-tate) and Retinol (Vitamin A): a nutrient that may damage DNA and speed the growth of skin tumors when used topically. Found in: moisturizer, anti-aging skincare.

Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES) (sodium laur-el sul-fate/sodium laur-eth sul-fate): SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation which is used to process other chemicals in order to make them less harsh. Found in: shampoo, body wash, bubble bath.
Synthetic flavor or fragrance: an engineered scent or flavoring agent that may contain any combination of 3,000+ stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law's classification of trade secrets, and therefore can remain undisclosed. Found in: all types of cosmetics.
Toluene (tol-u-een): a volatile petrochemical solvent that is toxic to the immune system and can
cause birth defects Found in: nail polish.
Triclosan (tri-Klo-san) and Triclocarban: antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.

Beautycounter will never test our finished products on animals, nor do we ask others to.
Sources include: EWG Skin Deep Database, Campaign for Safe Cosmetics, David Suzki Foundation

 This list is what made me trust BeautyCounter as a company that is trustworthy and honest about what their main goal is when creating this skin care line.

If you want to know more about these products PLEASE contact me, I would love to talk to you about them or even let you know how you could get involved. You can check out my page at
From there you will be able to learn all about these products and the company that stand behind them. I really really encourage you to try them out- ask me any questions you may have about what the products are/how they can be used.

I am so excited to share this with you all and I hope that I may have had some small impact on you about our environment, what we can do to help ourselves become healthier and becoming aware of everyday toxins we are putting into our bodies.

Feel free to email me at anytime:) 

Here are some pictures of the products!

No comments:

Post a Comment